Free Database Diagnostic

For a limited time, Boardwalk Marketing is offering qualified companies a free assessment of the health of your marketing database. Send us 500 random records from your database and we will report back the percentages of records that are inaccurate, not relevant and/or incomplete. Based on our findings, we will recommend a strategy for restoring your database to health. To request your diagnostic test, send your contact details and a description of your database to diagnosticOffer@bwmarketing.com

Don’t neglect the very heart of your marketing engine.

Click here learn more about Boardwalk’s database enhancement services, or call us directly at 978-450-0103 for a consultation.

Is Your Marketing Database Sick?

Free Diagnostic and Fast, Cost-effective Treatment From Boardwalk Marketing

As the frenzied pace of direct marketing slows, it’s the perfect time to check the health of your biggest asset: Your marketing database.

Studies show that the accuracy of a typical marketing database erodes at the rate of 2% - 5% every month. After 18 months, more than half the records in an un-maintained database may be inaccurate.

Your marketing database is likely to be the foundation for all your direct marketing activities, including mail, email and telemarketing. Bad data is expensive. Money wasted on undeliverable mailers, bounced emails and unanswered phone calls is bad enough, but a dirty database has a far greater cost: Your marketing message is not reaching buyers at your target accounts.

Since 1999, Boardwalk Marketing Group has helped B2B marketers diagnose database problems and restore them to acceptable levels of accuracy and relevancy. With particular expertise in helping technology suppliers, our methodology is based on direct telephone contact with target companies to verify and collect names. Boardwalk offers:

• Cleaning and expanding existing databases
• Building custom databases from scratch to your specifications
• Appending phone, email address and profile data to existing data records
• A variety of other innovative B2B telemarketing services, as described in our website www.bwmarketing.com